RUSA Analytics
1. EXECUTIVE OVERVIEW
Global Performance Snapshot
Region β–Ύ All
Country β–Ύ All
πŸ“… Jan – Dec 2025
1. Executive Overview
2. Distributor Performance
3. Product Intelligence
4. Market Coverage
5. Geographic Intelligence
6. Executive Insights
Revenue
πŸ’°
$201.1M
vs PY ↑ 14.2%
Gross Profit
πŸ“ˆ
$66.3M
vs PY ↑ 9.5%
Gross Margin %
⊘
33.0%
vs PY ↓ 1.7pp
Units Sold
πŸ“¦
15.7M
vs PY ↑ 12.7%
Active Distributors
🀝
300
vs PY ↑ 5.6%
Active Outlets
πŸͺ
34,971
vs PY ↑ 11.3%
Revenue Trend (USD)
Key Insights

πŸ“ˆ Revenue grew 14.2% YoY with record Q4 performance across all regions.

πŸ† Snacks leads at 35.9% revenue share β€” Beverages follows at 25.7%.

🌍 300 active distributors servicing 34,971 outlets globally.

Revenue by Region
Revenue by Category
Revenue by Channel
Top 10 Products by Revenue
Country Performance
CountryRevenueGM%Units(K)
Distributor Revenue
πŸ’°
$201.1M
vs PY ↑ 14.2%
Target Achievement
🎯
109.6%
vs PY ↑ 8.7pp
Active Distributors
πŸ‘₯
300
vs PY ↑ 5.6%
Dist. β‰₯100% Target
βœ…
152
vs PY ↑ 18
Dist. <70% Target
⚠️
28
vs PY ↓ 4
Top 10 Distributors by Revenue
Target vs Actual by Quarter
Bottom 10 Distributors by Revenue
Performance Segmentation
Performance Heatmap by Country
Product Revenue
πŸ’°
$201.1M
vs PY ↑ 14.2%
Units Sold
πŸ“¦
15.7M
vs PY ↑ 12.7%
Total SKUs
πŸ—‚οΈ
150
vs PY ↑ 8.3%
Avg Selling Price
🏷️
$14.06
vs PY ↑ 1.3%
Product Revenue Pareto
Category Mix by Revenue
Top 10 Products by Revenue
Bottom 10 Products by Revenue
Product Performance Summary
Total Outlets
πŸͺ
35,000
vs PY ↑ 11.3%
Active Outlets
βœ…
28,500
vs PY ↑ 10.2%
Coverage %
πŸ“Š
81.4%
vs PY ↑ 1.6pp
Potential Revenue
πŸ’‘
$320M
vs PY ↑ 9.7%
Outlet Types
πŸ—‚οΈ
5 Types
Supermarket leads
Outlet Coverage by Country
Outlet Type Distribution
Distributor Count by Country
Market Coverage Summary
Total Revenue
πŸ’°
$201.1M
vs PY ↑ 14.2%
Gross Profit
πŸ“ˆ
$66.3M
vs PY ↑ 9.5%
Total Outlets
πŸͺ
35,000
vs PY ↑ 11.3%
Revenue by Country β€” Top 10
Revenue Share by Region
YoY Revenue Growth % by Region
Top 10 Countries β€” Detailed
Best Performing Country
πŸ‡ΊπŸ‡Έ USA
$14.2M
↑ 18% Revenue
Top Distributor
Apex Dist. 264
142%
Target Achieved
Top Revenue Product
Snacks SKU 092
$5.2M
Snacks Category
Highest Margin Category
Personal Care
33.1%
Gross Margin
Performance Summary
Revenue Growth
14.2%
vs PY
Profit Growth
9.5%
vs PY
Volume Growth
12.7%
vs PY
New Outlets
3,250
Added
Revenue & GP Trend
⚠ RISK ALERT
12
Distributors Below
70% Target
Most Affected:
India4 dist.
Latin America3 dist.
Africa3 dist.
Others2 dist.
Strategic Recommendations
Focus on expanding coverage in high-potential markets (India, Africa, Latin America) where outlet penetration remains below 75% of addressable market.
Strengthen the 12 underperforming distributors below 70% target with dedicated key account management and quarterly review cadence.
Increase investment in Health & Wellness β€” highest margin category at 33.1% with strong growth potential in APAC markets.
Snacks dominates at 35.9% share β€” diversify product mix to reduce concentration risk across Dairy and Personal Care categories.
Europe leads with 33.8% regional share. Leverage network strength to expand into Central & Eastern European markets in 2026.
Modern trade (Hypermarket + Convenience) = 43.3% channel revenue β€” prioritise shelf placement and in-store promotional investment.